Color of the year 2023 Viva Magenta in interior design
Viva Magenta has been chosen to be the color of the year 2023. A vibrant and bold color that sets the tone for this year. This versatile color complements a variety of shades and can make any space come alive and feel very warm and inviting. Let's learn more about this color that is already influencing marketing trends and how it can bring its power to home design.
When a color like this is accented in a space, your eye immediately goes to that impact color, which can bring a smile to many faces because it simply conveys happiness. In other words, this color is the definition of mood. I think, it can instantly set the mood for any room, making you brave enough to go, explore and stay in that place for a while.

This vibrant color can be used on walls in a living room or library, or in a variety of spaces from traditional to modern. It will also go well with neutral and earthy tones, from leather to cane furniture. Depending on how you use Viva Magenta, it could make any space come alive. It could work in a country house or a town house; it's all about how it's executed. It could be an accent chair at the end of a hallway in a neutral space, or a beautiful handwoven rug in an elegant size. It's a bold color, so depending on how much it's used and where, it can feel like a big hug or a little kiss on the cheek.
Being a very strong and saturated color – it is sophisticated, elegant and vibrant at the same time. It needs no contrast to be seen. So you can easily combine such a color with colors such as: red, orange, purple, blue. This color will definitely fit in a modern, minimalist, shaded house with rich surfaces and dark corners. Being at the same time a color that invokes creativity and excitement when integrated into a room, it would suit spaces intended for children (for example, as an accent color in a child's bedroom or playroom) or in a creative workspace (eg a desk or writing corner).
It's a great color for accessories like lamp shades and cushion covers. It goes well with white as well as lighter shades of blue and green. Magenta flowers in a white vase on a magenta table would go really well and look great. Magenta tablecloths and candles would add striking elements to a table setting.

Also, this color would go with a glossy or lacquer finish on the furniture. Lacquering a vintage chair magenta and then adding a fun upholstery fabric would also be a great option. Using this color in textiles – such as cushions, bedding, rugs – is a great way to incorporate this bold and exciting color into your home. Obviously we should not exaggerate the amount of this color in a design.
There are many ways to use Viva Magenta and create stunning interiors. If you want to continue exploring interior design trends, you can visit our Primera website and explore a selection of unique furniture designs, interior inspiration and design trends to create a refined design for your home.